Human Resources

Leadership and Management

Professional Background

Carlos Conejo speaks at national conventions and conferences including the world’s biggest convention, The Rental Show, and National Association of Music Merchants. Other conventions he has recently spoken at include the Central Ohio Sysco Foods Show and State Farm Insurance Heartland Conference.

Conejo is the author of “Motivating Hispanic Employees: A Practical Guide to Understanding and Motivating Hispanic Employees,” written for the non-Hispanic leader or manager in order to help with better understanding the fine nuances of the Hispanic culture, approaches to teamwork and other workplace issues. His second book, “Recruiting and Retaining Multicultural Employees” is geared toward assisting Human Resources professionals to more effectively deal with the exploding populations in America. Currently, over 55% of the national workforce is of another ethnicity or culture. His third book, “The Crabs of Santo Domingo: The Power of Working Together” is a powerful little book that teaches teamwork and consensus. 

Carlos also writes numerous other articles appearing in various national magazines and trade journals. He has been featured on KNBC-TV, KTLA-TV, and numerous other national television and radio shows. In 2010, he was nominated as a local hero for KCET-TV Hispanic Heritage Month Hero Awards.

He is currently serving as President of the Pepperdine University Ventura County Alumni Association.



Conejo started his career as a product manager and Sales manager for the managed healthcare industry. He became well-known for his abilities to turn around organizations. One division was $35 million in the red when Conejo took the helm and he turned it around to $40 million in the black in 18 months. At another company, he turned his small department of 10 employees into a lean, mean marketing machine that brought in over 8,000 new subscribers in 1995 taking the department from $50 million to $420 million in revenues!



B.S. Business Administration from Pepperdine University
Certification Program Six Sigma Black Villanova University

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