Connecting with Customers


Learn to blend web, print, phone & other marketing and sales approaches to connect with customers!

Learn how to choose the correct tools for your sales message. Paul Gibler a.k.a. ”the Web Chef” utilizes his 20+ years of marketing experience as he speaks regularly on marketing and e-business topics around the country. As a regular contributor to print publications, online marketing discussion groups and e-business forums, Paul brings a unique perspective on how to utilize the web, print and other marketing tools for connecting with customers.


Who Should Attend

 This workshop is targeted toward those who work in sales and marketing positions.


Training Benefits

  • Overview and industry stats/projections
  • Email/web, Direct mail and Phone/other 
  • Multi-channel convergence
  • Role of customer relationship and database management
  • Brand consistency
  • Customer Centric Marketing leads to reaching consumers using their media preference
  • Offer driven
  • Message overload
  • Six steps to reach your target
  • Email – opt-in vs. double opt
  • House vs. Acquired
  • Build, Select, Segment, Test and Manage your list
  • Electronic change of address
  • National change of address
  • Merge/purge
  • Suppression
  • Customer profiling
  • Test your offer
  • Creative winners and losers
  • HTML vs. Text
  • Call to action
  • Content - writing style variations
  • CRM and database management
  • Applying it in the small business!
  • Tracking all contacts – inbound and outbound
  • Providing multi-point access and data capture
  • Increasing deliverability and conversion rates
  • Trusted sender
  • Identity based trust
  • Importance of measurement

What, when and how to measure

  • B2B vs B2C
  • Trends, differences, similarities
  • Consumer legislation
  • Email - CAN SPAM
  • Phone - do not call
  • Privacy
  • Consumerism
  • Anti-spam groups
  • Anti direct mail groups
  • Anti-telemarketing
  • Production
  • Email
  • Self service vs. Email service provider
  • Direct mail
  • Message customization
  • Personalization
  • Customization
  • Costs and ROI


To receive more information about this training call toll free at 877-385-5515. 

You may also email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

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